Celebrating Denim Day®

Lee National Denim Day®  2014 kicks off on Friday, October 3 in conjunction with National Breast Cancer Awareness Month. Since its inception in 1996, Lee® Jeans and Lee National Denim Day participants have raised more than $91 million for the fight against breast cancer. Denim Day is proud to have the American Cancer Society® as the program’s beneficiary, which is passionately committed to finishing the fight against breast cancer and creating a world with more birthdays.

Rise above breast cancer and register your team or donate today to wear jeans on October 3!

Although ending breast cancer is the overall goal, the greatest and most immediate impact lies in helping those living with breast cancer today as they fight for their lives and change the statistics of breast cancer.

  • Breast cancer is the second-leading cause of cancer death among women.
  • More than 232,000 women are expected to be diagnosed with breast cancer in 2014 with about 40,000 deaths.
  • Breast cancer is the most frequently diagnosed cancer in women (excluding skin cancer) and second only to lung cancer as a cause of cancer death in women.
  • One in eight women will develop breast cancer during her lifetime.
  • There are currently more than 3.1 million breast cancer survivors in the United States.

This year, Denim Day is featuring three breast cancer survivor ambassadors that are leading the initiative to raise money to rise above breast cancer: Catherine Aplin, Laura Renegar and Beth Borden-Goodman. Catherine AplinCatherine Aplin’s survival story is unlike any other. At only 19 years old, she discovered a lump in her breast but was told by her doctor not to worry. Two years and a second opinion later, it was discovered that at the young age of 21 and a senior in college, Catherine was diagnosed with the BRCA 2 gene and stage III ductal carcinoma. She was the first person in her family to have breast cancer. After the initial shock and disbelief, she went straight into survivor mode and started her fight against the disease. And although her body took a beating during the aggressive treatment, she put up a strong fight and laughed through the pain with the support of her family and soon-to-be husband. She defeated cancer with a smile and against all odds became pregnant while participating in endocrine therapy. Her beautiful daughter was born healthy, and her family has been involved in spreading breast cancer awareness ever since. Beth Borden-GoodmanBeth Borden-Goodman took her breast cancer diagnosis and turned it from a sad story to an uplifting journey to inspire and motivate anyone around her. Beth, also known as “The Pink Diva” or “sPrINKles”, embraced her breast cancer’s destruction from the beginning — dressing up for chemotherapy treatments and healing with humor while constantly sprinkling cheer to everyone around her. She became The Pink Diva, and Sprinkles was a term of endearment that encapsulated her joy, happiness and encouragement. As a cancer-free woman, she infectiously celebrates life every day by “surviving out loud” and continuing to sPrINKle. She inspires others by spreading awareness through motivational speaking opportunities in some shade of pink. Laura RenegarJoining our Denim Day ambassador team is Laura Renegar. Laura, a mother and soon-to-be grandmother from Charlotte, North Carolina, first discovered a lump in her breast on Valentine’s Day, 2011 and was diagnosed with triple negative breast cancer and tested positive for the BRCA 2 gene mutation. Having a mother who suffered silently through her fight with breast cancer 26 years before, Laura promised herself to be open and honest, no matter how raw the details were, in the hopes of helping even one other woman with her story. With the support of her family, friends and survivors involved with the American Cancer Society, Laura beat the disease and started looking at the world differently. This October 3, donate $5 to wear your jeans with pride in support of Catherine, Laura, Beth and the millions of breast cancer survivors in the United States in order to raise funds to put an end to the disease. Join us by registering a team or donating at DenimDay.com.

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