Posts on innovation

  • 8 Things You Didn’t Know You Needed (But You Do)

    When we first started putting zip flies on jeans, I’m sure some people thought it was bizarre (yet brilliant!). And now look, the whole industry is using the zip fly we created. This post celebrates innovations — some quirky — but all brilliant. Here are eight things you didn’t know you needed, but you totally do. And who knows — maybe one or two of these will become the next zip fly.

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