Lee knows style. For 125 years, Lee has pioneered innovative and stylish jeans that simply make you look and feel your very best – an absolute must in our book for whenever you don your denim. Over the years, Lee has gained some really outstanding fans – people that live by their Lee jeans – and we don’t blame ’em one bit!
Some of Lee jeans’ biggest fans are noteworthy fashion and lifestyle bloggers, Sally from Already Pretty, Staci from 7 On a Shoestring and Colby from Days of a Domestic Dad, which is why we invited them to host one of Lee’s Annual Style Parties.
What is a Style Party? Every fall, the Lee team heads out to a major U.S. city to style and socialize with some seriously cool and super stylish bloggers. This October, the Lee team ventured to Minneapolis for a Girls’ Night Out Style Party and to Dallas for a Date Night Style Party where we showcased the new (and beyond amazing) Lee Curvy Fit, Easy Fit and Modern Series collections. Lee Style Parties are a fantastic way for the Lee team to hear real feedback from people who know style, know the construction of a great pair of jeans and are happy to share what they do and don’t like! This sort of feedback is what creates unique and innovative products that offer true denim fit solutions that are both comfortable and fashionable.
What did they do at the Style Party? At the Style Party, bloggers and their guests from Minneapolis and Dallas had the chance to have a one-on-one style consultation with Lee Style Experts, Sara and Shelby. Trust us when we say that these Lee ladies know their stuff. From the best denim washes to flatter your figure to the perfect length for a pair of bootcut jeans, they are without a doubt denim experts.
Sara and Shelby took the time to hear what exactly our guests look for when their shopping for denim, what styles they prefer and what sort of ups and downs they face when trying on and purchasing denim. From there, they matched each guest with a style that would fit and flatter his or her figure. Success!
Guests at the Style Party were open to trying new fits and styles that they typically wouldn’t reach for when trying on in-store. Many of the guests at the Minneapolis Style Party were loyal to their skinny jeans, but were surprised about the versatility and style of the Curvy Fit Georgia Bootcut. Style Tip: The bloggers were thrilled about the idea of pairing the ultra dark wash bootcut with a sleek pair of booties for the perfect fall fashion. With a slim cut through the thigh and knee, bootcut lengthens and slims the leg for a sleek silhouette.
Well, what did they think? In general, bloggers have an eye for what looks great – they are style savvy and have an appreciation for details like classic designs found on the pockets or a rich dark denim wash. The bloggers who attended the Style Party in Minneapolis and Dallas knew what they liked when it came to their daily dose of denim. Many were fans of Lee prior to the event, but many hadn’t owned a pair of Lee jeans since way-back-when. It’s safe to say that many walked away loving what Lee had to offer.
At Girls’ Night Out in Minneapolis, our guests ooh-and-ahhed over the super-stretch fabrication of Easy Fit and the flattering fits of Curvy Fit. At Date Night in Dallas, guests that were tried-and-true Relaxed Fit devotees raved about the surprising versatility of the Modern Series Straight Leg and others loved the innovative No-Gap Waistband on the Platinum Label Curvy Fit Georgia Bootcut.
The guys at the Dallas Date Night Style Party were hesitant to switch up their denim game, but once they slipped into the new Modern Series collection, they were sold. Many of our guys were shocked to see the style benefits of a straight leg fit compared to their usual relaxed or bootcut fit, but are now believers in slimmer cut denim. Style Tip: Don’t feel limited to only denim washes! A crisp khaki color like the Modern Series Straight Leg in Bobcat paired with a plaid flannel shirt makes for the perfect fall ensemble.
What did Lee learn from the guests? Our VIPs showed up eager for the chance to find their new perfect pair of denim. A crowd-favorite was the the Easy Fit Frenchie Skinny in Black as it is the perfect jean for flawless fall style. Style Tip: Pair this sleek and stylish jean with a leather bomber jacket and bold, feminine accessories for a chic and sophisticated look.
After seeing and loving the new Curvy Fit collection, bloggers and their guests were thrilled to try on the Curvy Fit Maxwell Trouser. Sleek, stylish and office-appropriate, what’s not to love? Style Tip: Pair this posh pant with a printed blouse and a polished stiletto for a style-savvy combo. This outfit is an ideal pairing for upcoming holiday parties!