Join Lee National Denim Day!


This week, Lee kicked off its 19th year of Lee National Denim Day! Each year, Lee asks participants to donate $5 or more to the American Cancer Society in exchange for donning their denim on the first Friday of October. More than $91 million has been raised since the program’s inception in 1996.

The campaign has evolved over time, and three years ago Lee decided to change their focus to feature survivors, the women who will benefit most from Denim Day donations to the American Cancer Society.

Feeling inspired? Start or join a team! Visit DenimDay.com to learn more about how you can help put an end to cancer forever.

The 2014 campaign features three survivor ambassadors: Beth Borden-Goodman of Atlanta, Laura Renegar of Charlotte, North Carolina, and Catherine Aplin of Macon, Georgia. Borden-Goodman, who “lives life in some shade of pink,” describes herself as a six-year breast cancer “surTHRIVEr.” Renegar, a three-year breast cancer survivor who lost her mother to the disease, is an American Cancer Society Reach-to-Recovery coordinator in her hometown and focuses on helping newly diagnosed breast cancer patients. Aplin, who was diagnosed with Stage 3 breast cancer when she was 21 and in senior at Auburn University, is now six years cancer free and the mother of a five-month-old baby girl. All three of these women exhibit incredible strength and have a passion to fight breast cancer and ensure that breast cancer patients and survivors are not alone.

Net proceeds raised from Lee National Denim Day benefit the Society’s community-based programs, including lifesaving screenings and a free place to stay when breast cancer patients and their caregivers have to travel away from home for treatment. Proceeds will also help fund the American Cancer Society’s national research grants’ ongoing work to find new ways to find, prevent and treat breast cancer.

This year, Denim Day will be held on Friday, October 3. If that day does not work for your team, feel free to choose any day in October that does!

Feeling inspired? Start or join a team! Visit DenimDay.com to learn more about how you can help put an end to cancer forever and tweet your #DeninDay support >>

 

 

Recent Posts

  • Denim Daze

    When Jen Dang, of Skirt The Rules, got her Lee jeans she didn’t know what to expect. Fortunately, she found a comfortable pair of jeans that could match even the most fashion-forward New York City resident. See a couple of her looks that will help you style your jeans this winter!

    Read More
  • The Top 5 Winter Date Ideas

    While the cold of winter might inspire some to crawl under the covers, these ultra-chilly nights have us in the mood to do everything and anything winter-related – especially grab your sweetie and head out for a fun and festive date night!

    Read More
  • 5 Tips on Matching Jeans and Sweaters: A Man’s Guide to Pairing a Sweater and Denim

    With the right jeans and the right sweaters in your closet, winter dressing can run itself on autopilot from the first flakes of snow to the last puddles of slush.

    Read More
  • Denimology – An Intro to Raw Denim

    Now that you’ve been given the low-down on selvage fabric and what makes it different from the denim you may be more used to, let’s explore the other key aspect to what makes up a fine pair of jeans — the wash.

    Read More
  • Office Makeovers for the New Year

    It’s time. You’re making your New Year’s resolutions list and checking it twice. Did you include organizing something (or everything)? We thought so. That’s why we curated three stylish and easy office makeovers for the new year.

    Read More
  • Lee 125th Anniversary Vintage Tee Collection

    Lee turns 125 this year, which is something to be proud of – both for us and for you, the people who have invested in and supported us over the years. Just to put that in perspective, Lee is older than 12 states, the Model T, E=MC2 and the frozen food aisle. So here at Lee we’ve been thinking of ways to celebrate with everyone that has invested in and supported us over the years — and we’ve come up with something special!

    Read More
  • 4 Ways to Maximize Your New Year’s Resolution

    It’s time to make that New Year’s resolution, and according to the stats, most of us failed last year. Maybe it’s time to give your resolution a makeover. Here are 4 tips to help you maximize your New Year’s resolution and succeed in 2015.

    Read More
  • Beginners Guide to High-End Denim | How To Buy Selvage Jeans

    Some people hold selvage up to be the gold standard of denim. Other people are just so over it already. And most people (let’s be honest here) aren’t 100% sure what it is, and don’t want to look or feel dumb. How much do you know about selvage jeans? What’s so special about this type of denim? Read on to know more about the high-quality selvage jeans.

    Read More
View more posts