This week, Lee kicked off its 19th year of Lee National Denim Day! Each year, Lee asks participants to donate $5 or more to the American Cancer Society in exchange for donning their denim on the first Friday of October. More than $91 million has been raised since the program’s inception in 1996.
The campaign has evolved over time, and three years ago Lee decided to change their focus to feature survivors, the women who will benefit most from Denim Day donations to the American Cancer Society.
Feeling inspired? Start or join a team! Visit DenimDay.com to learn more about how you can help put an end to cancer forever.
The 2014 campaign features three survivor ambassadors: Beth Borden-Goodman of Atlanta, Laura Renegar of Charlotte, North Carolina, and Catherine Aplin of Macon, Georgia. Borden-Goodman, who “lives life in some shade of pink,” describes herself as a six-year breast cancer “surTHRIVEr.” Renegar, a three-year breast cancer survivor who lost her mother to the disease, is an American Cancer Society Reach-to-Recovery coordinator in her hometown and focuses on helping newly diagnosed breast cancer patients. Aplin, who was diagnosed with Stage 3 breast cancer when she was 21 and in senior at Auburn University, is now six years cancer free and the mother of a five-month-old baby girl. All three of these women exhibit incredible strength and have a passion to fight breast cancer and ensure that breast cancer patients and survivors are not alone.
Net proceeds raised from Lee National Denim Day benefit the Society’s community-based programs, including lifesaving screenings and a free place to stay when breast cancer patients and their caregivers have to travel away from home for treatment. Proceeds will also help fund the American Cancer Society’s national research grants’ ongoing work to find new ways to find, prevent and treat breast cancer.
This year, Denim Day will be held on Friday, October 3. If that day does not work for your team, feel free to choose any day in October that does!